What is it?

Brown Flaxseed, also known as linseed, is a small brown seed from the flax plant (Linum usitatissimum). It has a mild, slightly nutty flavour and can be eaten whole, ground, or added to many everyday foods.

Brown flaxseed is naturally rich in ALA omega-3 fatty acids, dietary fibre, plant-based protein, and lignans, which are beneficial antioxidant plant compounds.

Product Benefits

• Rich in plant-based Omega-3 - contains alpha-linolenic acid (ALA), an essential omega-3 fatty acid.
• High in dietary fibre - supports normal digestion and regular bowel movements.
• Helps promote fullness - its fibre can help you feel satisfied for longer.
• Provides plant-based protein - contributes protein to a balanced diet.
• Rich in lignans - flaxseed is particularly known for lignans, naturally occurring antioxidant plant compounds.
• Supports heart-conscious eating - its combination of ALA omega-3 and fibre makes it a useful addition to a heart-healthy diet.
• Provides important minerals - including magnesium, manganese, phosphorus, and copper.
• Naturally plant-based - suitable for vegetarian and vegan diets.
• Easy to incorporate into meals - works well with oats, smoothies, yogurt, cereal, bread, and baked foods.

Ways to consume

1. Add to overnight oats: Mix ground flaxseed into oats with milk, chia seeds, and fruit.
2. Blend into smoothies: Add 1–2 tablespoons to fruit or vegetable smoothies.
3. Mix with yogurt: Stir into plain or Greek yogurt and top with fresh fruit.
4. Add to milk or plant-based drinks: Mix ground flaxseed into milk, soy milk, or oat milk.
5. Sprinkle over cereal or porridge: Add to oatmeal, granola, or breakfast cereal.
6. Use in baking: Mix into bread, muffins, pancakes, cookies, or other baked goods.
7. Add to salads: Sprinkle ground flaxseed over salads for extra fibre and a mild nutty flavour.
8. Add to meals: Mix a small amount into rice, soups, or other cooked dishes.
9. Add to energy bites: Combine with oats, nut butter, dried fruit, and seeds.
10. Use as an egg substitute: Mix 1 tablespoon ground flaxseed with 3 tablespoons water, leave for about 5–10 minutes until gel-like, then use as a “flax egg” in many baking recipes.

Suitable for?

• 🌱 Vegetarians & vegans - an excellent plant-based source of ALA omega-3 fatty acids.
• ❤️ People following a heart-conscious diet - flaxseed provides ALA omega-3 and soluble fibre that can support a heart-healthy eating pattern.
• 🌾 People wanting more fibre - naturally high in dietary fibre, supporting normal digestion and bowel regularity.
• 😋 People wanting to feel fuller for longer - fibre can help promote satiety.
• 💪 Active individuals - provides healthy fats, plant protein, fibre, and minerals.
• 🥣 Healthy breakfast lovers - easy to incorporate into overnight oats, smoothies, yogurt, and cereal.
• 🌿 People wanting more plant-based foods - a simple way to add beneficial seeds and plant nutrients to everyday meals.
• 🛡️ People interested in antioxidant-rich foods - flaxseed is particularly rich in naturally occurring lignans.
• 👩💼 Busy individuals - ground flaxseed can be quickly added to drinks and meals without additional cooking.
• 🍞 Home bakers - ground flaxseed can be incorporated into breads, muffins and pancakes or used as a plant-based “flax egg.”